Today, the strategic signing ceremony for TAILG Cambodia’s first batch of image stores was held in Phnom Penh, the capital of Cambodia. It also released the annual hot product S2 and attracted more than 400 local electric vehicle merchants to join TAILG.
It also marks that TAILG's globalization strategy has entered another country in Southeast Asia!
今日，台铃柬埔寨首批形象店战略签约仪式在柬埔寨首都金边隆重举行，并重磅发布年度爆品S2，吸引超过400家当地电动车商家加盟台铃。这也标志着台铃全球化战略在全球市场尤其是东南亚地区，再下一国！
At the signing ceremony, Yingsheng Chen, Vice President of TAILG Group and President of Overseas Business Unit, Doctor Tan Monivan, Vice President of Cambodia Chamber of Commerce and President of Cambodia Automotive Industry Federatio, Mr. Tith Virak and Madam, President of Mekong EV Co., Ltd. attended the ceremony to witness this important moment.
签约现场，台铃集团副总裁兼海外事业部总裁陈迎升，柬埔寨商会副会长兼汽车工业联合会主席Tan Monivann博士，湄公河电动车有限公司总裁Tith Virak先生，和Koun Kesey女士等嘉宾隆重出席，共同见证这一重要时刻。
TAILG Group has formulated a development strategy from products going overseas to brands going overseas in 2023, clearly taking the Southeast Asian market as the debut and key market. From brand building, R&D and innovation, manufacturing to sales promotion, it comprehensively promotes investment and development in Southeast Asia.
台铃集团于2023年制定了从产品出海到品牌出海的发展战略，明确将东南亚市场作为首发和重点市场。从品牌建设、研发创新、生产制造到销售推广，全面推进在东南亚地区的投资和开发。
Since the beginning of the year 2024, after investing in factories in Indonesia and Vietnam and actively engaging in local channel development and market strategy, TAILG made a strong entry into Cambodia and reached an important strategic cooperation with local strategic partner Mekong Electric Vehicle Co.
On May 18th, releasing new products, attracting more than 400 as the first batch of distribution partners to join TAILG, and signing a ribbon-cutting ceremony on the spot.
自2024开年以来，继印尼、越南投资设厂并积极投身本土渠道开发和市场战略后，台铃强势进驻柬埔寨，并于5月18日与当地战略合作伙伴湄公河电动车有限公司（Mekong EV Co., Ltd）达成重要战略合作，重磅发布新品，吸引了超过400家作为首批经销合作伙伴加盟台铃，现场进行签约剪彩仪式。
Mr Chen Ying-sheng, Vice President and President of Overseas Business Division of TAILG Group, attended the ceremony and delivered an important speech. He said that as a Southeast Asian market where two-wheeled vehicle ownership continues to rise, Cambodia has a broad development prospect for electric two-wheeled vehicles.
台铃集团副总裁兼海外事业部总裁陈迎升出席典礼并发表重要讲话。他表示，作为两轮车保有量持续高涨的东南亚市场，柬埔寨拥有着广阔的电动两轮车发展前景。
According to the data, driven by the carbon neutral target, Cambodia has been actively promoting the electrification of two-wheeled vehicles in the past two years and has set up an ambitious plan.
2030, Cambodia is expected to achieve 750,000 electric vehicles coverage, and increase to 8.8 million in 2050, of which 70% are electric motorbikes.
有数据显示，在碳中和目标的推动下，柬埔寨近两年来在积极推动两轮车电动化发展，并定下了宏伟计划。2030年，柬埔寨有望实现75万辆电动车覆盖，2050年增至880万辆，其中70%为电动摩托车。
As a beautiful tourist country, the Cambodian government is also reportedly actively promoting the market through various initiatives, such as tax incentives, subsidies and low-interest loans and other policies, as well as setting up special roads for electric two-wheelers to provide a safer and more convenient travelling environment for riders.
据悉，作为美丽的旅游国家，柬埔寨政府也在积极通过各种举措推动市场发展，如税收优惠、补贴和低息贷款等政策，并专门设立电动两轮车道路，为骑行者提供更安全、便捷的出行环境。
“As one of the emerging markets, Cambodia is also of great significance to TAILG's globalisation strategy.” Mr. Chen said that TAILG chose to enter into a strategic cooperation with Mekong EV Co., Ltd for exclusive licensing in Cambodia based on the deep understanding between the two parties in terms of product, brand and market recognition.
“作为新兴市场之一，柬埔寨对于台铃全球化战略也有着重大意义。”陈总表示，台铃选择与湄公河电动车有限公司达成柬埔寨独家授权战略合作，是基于双方在产品、品牌、市场认知上有着深厚的默契。
Over the years, TAILG's vigorous development has been attributed to its research on technology, strict control of products, continuous empowerment of channel construction, and consistent quality commitment to consumers.
多年来，台铃的蓬勃发展得益于对技术的钻研，对产品的严格把控，对渠道构建的不断赋能，以及对消费者始终如一的品质承诺。
This time, TAILG released new products in Cambodia. By introducing advanced long-range technology and rich electric vehicle products, it not only met the needs of local consumers but also laid the foundation for further exploring the Cambodian market.
本次在柬埔寨发布新品，通过引入先进的长续航技术和丰富的电动车产品，不仅满足当地消费者的需求，也为进一步深耕柬埔寨市场奠定了基础。
