FIFA announced Yadea, the world’s leading electric two-wheeled vehicle brand is an Official FIFA Women’s World Cup 2023™ Supporter, which is a third time of cooperation after the FIFA World Cup Russia 2018™ and the FIFA World Cup Qatar 2022™.
国际足联宣布，世界领先的电动两轮车品牌雅迪是2023年国际足联女子世界杯的官方赞助者，这是继2018年俄罗斯国际足联世界杯和2022年卡塔尔国际足联世界赛之后的第三次合作。
In 2018, Yadea became the very first electric two-wheeled vehicle brand to be a Regional Supporter of FIFA World Cup™ in Asia-Pacific. And since then, the internationalization process of Yadea has been developed at a staggering speed. Until today, Yadea has provided high-performance, high-tech and high-end products to more than 70 million global customers over 100 countries.
2018年，雅迪成为第一个成为国际足联世界杯亚太地区赞助者的电动两轮车品牌。从那时起，雅迪的国际化进程以惊人的速度发展。直到今天，雅迪已经为100多个国家的7000多万全球客户提供了高性能、高科技和高端产品。
“FIFA World Cup™ tournaments are the most popular sporting events in the world that bring global fans celebrating together regardless of backgrounds, cultures and nationalities. The conveyed inclusiveness, happiness and fairness resonate the mission of Yadea, initiating an enjoyable and green commuting lifestyle for the global,” said Jerry Zhou, President of Yadea Overseas Business Group.
雅迪海外事业集团总裁周表示：“国际足联世界杯锦标赛是世界上最受欢迎的体育赛事，无论背景、文化和国籍，都能让全球球迷一起庆祝。传递出的包容性、幸福感和公平感与雅迪的使命产生了共鸣，为全球开启了一种愉快、绿色的通勤生活方式。”。
“The essence of the FIFA Women’s World Cup 2023™ are also part of Yadea’s genes, the going beyond spirit, the strong willpower of conquering difficulties and challenges and the perseverance of breaking down barriers and limits. We are glad to take this opportunity to connect with the fans and reinforce those values which drive Yadea. As an Official Asia-Pacific Supporter of the FIFA Women’s World Cup 2023™, Yadea will build its brand awareness and engage the passionate football fans here by offering premium e-motorcycles, e-bicycles, e-scooters.”
“国际足联2023年女足世界杯的精髓也是雅迪基因的一部分，即超越精神、克服困难和挑战的坚强意志力以及打破障碍和限制的毅力。我们很高兴借此机会与球迷建立联系，并强化推动雅迪的价值观。作为国际足联2023年女足世界杯的亚太官方赞助者，雅迪将通过提供优质电动摩托车、电动自行车、电动踏板车来提高品牌知名度，吸引热情的足球迷。”
Although aligning with FIFA for a third major tournament, it is the first time Yadea will be a Tournament Supporter of FIFA Women’s World Cup™. Yadea celebrates and supports women who break down barriers in sports. Women users account significantly for Yadea, the action reinforces Yadea’s recognition of the values and achievements of women.
尽管雅迪将与国际足联合作举办第三届大型赛事，但这是雅迪首次成为国际足联女子世界杯的赛事赞助者。雅迪庆祝并支持在体育运动中打破障碍的女性。女性用户在雅迪中占很大比例，这一行动加强了雅迪对女性价值观和成就的认可。
“We’re delighted to welcome Yadea back to our commercial programme and we’re excited to work with them once again on what promises to be an incredible tournament of firsts,” said Romy Gai, FIFA’s Chief Business Officer. “The FIFA Women’s World Cup in Australia and New Zealand is going to be incredibly popular across the region, and Yadea are the perfect partner in helping to bring a refreshing and young audience to the women’s game’s pinnacle event.”
国际足联首席商务官Romy Gai表示：“我们很高兴欢迎雅迪重返我们的商业项目，我们很高兴能再次与他们合作，这将是一场令人难以置信的一次锦标赛。”。“在澳大利亚和新西兰举行的国际足联女子世界杯将在整个地区广受欢迎，雅迪是完美的合作伙伴，有助于为女子比赛的巅峰赛事带来耳目一新的年轻观众。”
