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Niu Technologies micro travel product has received much attention, seizing market opportunities and promising growth

Niu Technologies micro travel product has received much attention, seizing market opportunities and promising growth

Source: GlobalEV

Editor: GlobalEV

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2022-01-10 14:57:00

As the world's largest and most influential consumer electronics technology annual exhibition, the 2022 International Consumer Electronics Show (CES 2022) was officially held on January 5th in Las Vegas, USA. The world's leading provider of smart city travel solutions, Niu Technologies, made its debut at the exhibition, showcasing multiple strategic new products including the KQi series of electric scooters and the BQi series of electric bicycles, further meeting the market demand for urban short distance travel tools in Europe and America.
作为世界上最大、影响最为广泛的消费类电子技术年展, 2022 年国际消费类电子产品展览会(以下简称CES 2022)于1 月5日在美国拉斯维加斯正式开展。全球领先的智能城市出行解决方案提供商——小牛电动亮相该展,展出旗下包括电动滑板车KQi系列和电动自行车BQi系列在内的多款战略新品,进一步满足欧美国家对城市短距离出行工具的市场需求。

It is reported that the International Consumer Electronics Show (CES) is hosted by the Consumer Technology Association (CTA) of the United States and serves as a window for major electronic product manufacturers around the world to release product information, showcase high-tech levels, and advocate for future lifestyles. This CES 2022 attracted more than 2200 globally renowned companies to participate, focusing on showcasing the latest technology and industry trends in artificial intelligence, AR/VR, gaming and computing, automotive and transportation, smart home, and other areas.
据悉,国际消费电子展(CES)由美国消费科技协会(CTA)主办,是全球各大电子产品生产企业发布产品信息、展示高科技水平及倡导未来生活方式的窗口。此次CES 2022 吸引了2200多家全球知名企业参展,重点展现人工智能、AR/VR、游戏和计算、汽车和交通、智能家居等方面的最新科技和行业动态。


Under the wave of two wheels of global transformation in the travel industry,Niu Technologies has long established a product matrix for micro travel and continues to make efforts to expand into the global market. As of the third quarter of 2021, Niu Technologies has covered 49 countries and regions overseas through 41 dealers. In addition to accelerating the localization of product forms, Niu Technologies also actively explores overseas markets through various means such as localized operation models and marketing channels. At present, Niu Technologies has 153 flagship stores, specialty stores, and more than 1000 authorized distributors, and has cooperated with e-commerce platforms such as Amazon and AliExpress to enter consumer electronics stores across Europe and the United States, such as MediaMart, Fnac, the largest home appliance retailer in Europe, and Bestbuy, the largest retailer in the United States.
在全球两轮出行行业转型的浪潮下,小牛电动很早就布局了微出行的产品矩阵,持续发力布局全球市场。截至2021年第三季度,小牛电动在海外已通过41家经销商覆盖了49个国家和地区。除了加速产品形态本地化之外,小牛电动还积极通过运营模式本地化以及营销渠道本地化等多种手段开拓海外市场。目前,小牛电动已拥有153家旗舰店、专卖店,以及1000多家授权经销商,并与亚马逊、速卖通等电商平台展开合作,进驻了欧洲和美国各地的消费电子品商店,如欧洲最大家电零售商MediaMart,Fnac以及美国最大的零售商超Bestbuy。


In the current global challenge of urban travel congestion, Niu Technologies’ free, efficient, safe, comfortable, and environmentally friendly electric vehicle products have become the best solution for urban travel. The excellent quality and forward-looking brand strategy have also won the favor of global consumers. At present, Niu Technologies has over 2 million users worldwide, with a total cycling distance of over 10 billion kilometers. In the future,Niu Technologies will continue to make multidimensional efforts to expand its international territory, continuously upgrade itself, and strive to meet the demand for urban short distance travel in more market regions such as Europe, North America, and Southeast Asia.
在城市出行的拥堵问题已经成为全球难题的当下,小牛电动自由高效、安全舒适又环保的电动车产品成为了城市出行的最佳解决方案。过硬的品质以及颇具前瞻性的品牌策略也使其获得了全球消费者的青睐。目前,小牛电动在全球拥有超过200万用户,用户骑行总里程超过100亿公里。未来,小牛电动还将继续多维发力拓展国际版图,不断自我升级,力求满足欧洲、北美、东南亚等更多市场区域对城市短出行的需求。