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Innovating for Youth Driving the Brand's Globalization Strategy

Innovating for Youth Driving the Brand's Globalization Strategy

Source: GlobalEV

Editor: GlobalEV

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2024-04-03 19:14:00

As people's demand for life shifts from "practicality" to "quality", "more vibrant" electric vehicles are rapidly replacing "bulky and unattractive" traditional electric models.
随着人们对于生活的需求从“实用”向“品质”转变,“更有活力”的电动车正在快速取代“笨沉丑”的传统电动车型。

In recent years, TAILG has embarked on a global rejuvenation strategy. In 2023, TAILG signed Wang Yibo as its global brand image spokesperson. Subsequently, it released a variety of products tailored to meet the needs of young users at home and abroad.
近年来,台铃启动全球年轻化战略,2023年签约王一博作为全球品牌形象代言人,并陆续推出大量贴合海内外年轻用户需求的产品。


These include the track-level electric motorcycle S1, the high-speed recreational electric motorcycle S2, the UNIVERSE with a range of 100 kilometers on a single charge, and E-bike models suitable for both urban commuting and off-road riding, among others.
如赛道级电摩S1,高速玩乐电摩S2,一次充电可完成百公里续航的苍穹,兼容城市出行与户外越野的E-bike车型,等等。


As a global pioneer in long-range electric two-wheelers, TAILG is deeply focused on meeting diverse needs. It has established world-class research and development centers, including the Global E-mobility Programme Research Institute and the China national-level CNAS laboratory, as well as ten major research and development manufacturing bases worldwide.TAILG is committed to creating a diverse product lineup to make electric two-wheelers more responsive to the needs of consumers worldwide and to embrace local markets.
作为全球长续航电动车开创者,台铃深度关注多元化需求。建有全球低碳出行研究院、中国国家级CNAS实验室等一流研发中心,并在全球建立十大研发智造基地,致力于打造多样化产品矩阵,让电动两轮车更贴近各国消费者需求,拥抱本土市场。


It is foreseeable that TAILG will not only provide users with easy transportation, but will also be an important partner in exploring a better life.
In the future, TAILG will leverage the synergistic power of localized operations and youthful innovation to help realize the great dream of "Creating Another TAILG Abroad".
可以预见,台铃带给用户的不只是便捷的交通工具,更是探索美好生活的重要伙伴。未来,台铃将通过本土化运营与年轻化创新的协同力量,助力实现“海外再造一个台铃”的伟大梦想。