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OBOR | Appearing at the 2021 EUROBIKE

OBOR | Appearing at the 2021 EUROBIKE

Source: GlobalEV

Editor: GlobalEV

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2022-03-23 16:13:00

The 2021 European Bicycle Show (EUROBIKE) will be held from September 1st to 4th at the Messegelände Friedrichshafen on the shores of Lake Boden in Germany. Tianjin Wanda Tire Group Co., Ltd. unveiled its high-end tire brand OBOR at this exhibition, showcasing OBOR's innovative achievements and strong research and development capabilities to European consumers, receiving widespread praise.
9月1日-4日,2021欧洲自行车展会(EUROBIKE)在德国博登湖畔的腓特烈会展中心举行。天津市万达轮胎集团有限公司携旗下高端轮胎品牌OBOR亮相本次展会,向欧洲消费者精彩呈现了OBOR创新成果和强大的研发实力,获得广泛赞誉。


At the three major bicycle shows in Europe, Eurobike is not only a barometer of the new trends in the bicycle industry, but also the most popular and influential exhibition in the market.
在欧洲三大自行车展上,Eurobike不仅是自行车行业新潮流的风向标,也是人气最旺最有市场影响的展会。

OBOR brand was founded in the United States and has been committed to creating a new way of life that is "free and unrestrained, challenging the limits". OUR BELIEF ON THE ROAD .
OBOR品牌创立于美国,一直致力于打造“自由不羁、挑战极限”的全新生活方式,OUR BELIEF ON THE ROAD 我们的信念在路上。

In the field of bicycle tires, OBOR's products cover multiple sub sectors such as MTB tire, READ tire, and CITY tire. We can provide mature product solutions for various types of users and meet their differentiated needs.
在自行车轮胎领域,OBOR旗下产品涵盖了MTB tire  、ROAD tire 、CITY tire等多个细分领域。能够为各类用户提供成熟的产品解决方案,满足用户差异化需求。


Last year, OBOR also sponsored the well-known Swedish cycling team Team KIBAG CKT and helped drivers achieve excellent results in multiple races.
去年OBOR还赞助了瑞典知名自行车赛车队Team KIBAG – CKT,并助力车手在多场赛事中取得优异的成绩。


In the future, OBOR will comprehensively implement a high-end brand strategy, compete on the field with high-quality products, interpret the competitive spirit with brand temperature, and shape the genes of elite competitions. By continuously participating in international exhibitions and competitions, we aim to enhance the brand awareness and image of OBOR, and enhance its global influence.
未来,OBOR将全方位实施高端品牌战略,凭借高品质产品征战赛场,以品牌温度诠释竞技精神,塑造精英赛事基因。通过持续参加国际展会和赛事提升OBOR品牌的知名度和品牌形象,增强OBOR的全球影响力。