The 2024 EUROBIKE will be held grandly from July 3rd to July 7th at the Frankfurt Exhibition Center in Germany. As the most representative international exhibition, it attracts buyers, professional visitors, and cycling enthusiasts from around the world to attend every year. The high-end tire brand OBOR, which frequently makes a name for itself in international professional competitions, is also showcasing itself.
2024欧洲国际自行车、零配件及用品展览会EUROBIKE于7月3日-7月7日在德国法兰克福展览中心隆重举行，作为一场最具代表性的国际性展会，每年都会吸引来自全球采购商、专业观众，以及骑行爱好者们观展，国际专业赛事中频频出圈的高端轮胎品牌OBOR也盛装参展。
In recent years, in the context of increasingly severe issues such as global climate change, economic and social development imbalance, and resource scarcity, ESG is not only a necessary condition for enterprises to fulfill their social responsibilities, but also an important way for enterprises to enhance competitiveness and create value. As a tire enterprise with a high sense of social responsibility, OBOR Tire is a pioneer, practitioner, and explorer in implementing ESG concepts in the tire industry.
近年来，在全球气候变化、经济社会发展不平衡、资源紧缺等问题日益严峻的背景下，ESG不仅是企业履行社会责任的必要条件，也是企业提升竞争力、创造价值的重要途径。作为具有高度社会责任感的轮胎企业，OBOR轮胎是轮胎行业践行ESG理念的先行者、实践者、探索者。
The ENERGY SAVING series, which participates in this year's exhibition, is making its debut. The two products in this series, HIPPOGRIFF and ESCORT, shine brightly, once again achieving innovative breakthroughs in energy conservation, with two major advantages: lightweight and low rolling resistance. At the exhibition site, the OBOR exhibition hall not only attracts a large number of visitors to visit and consult at the booth, but also attracts the attention and favor of many overseas buyers, who stop to exchange ideas and negotiate cooperation.
今年参展的产品ENERGY SAVING系列是首次亮相，该系列两款产品HIPPOGRIFF和ESCORT大放异彩，再一次实现了节能方面的创新突破，具备轻量化和低滚阻两大优势。展会现场，OBOR展厅不仅吸引了众多观众前来展台参观咨询，更受到了海外众多采购商的关注和青睐，纷纷驻足交流并洽谈合作。
In the past two years, "going abroad" has become a keyword in the tire industry, and seeking global layout has become a necessary path for international first-class tire enterprises. In the process of enterprise globalization, OBOR tires actively participate in overseas competitions and professional exhibitions, actively layout overseas markets, and bring more high-quality products to cycling enthusiasts around the world.
近两年来，“出海”已成为轮胎产业的一个关键词，寻求全球布局已成为国际一流轮胎企业的必由之路。而在企业全球化的进程中，OBOR轮胎积极参与海外赛事、专业展会，积极布局海外市场，为全球的骑行爱好者带来更多高品质的产品。
2024欧洲国际自行车、零配件及用品展览会EUROBIKE于7月3日-7月7日在德国法兰克福展览中心隆重举行，作为一场最具代表性的国际性展会，每年都会吸引来自全球采购商、专业观众，以及骑行爱好者们观展，国际专业赛事中频频出圈的高端轮胎品牌OBOR也盛装参展。
In recent years, in the context of increasingly severe issues such as global climate change, economic and social development imbalance, and resource scarcity, ESG is not only a necessary condition for enterprises to fulfill their social responsibilities, but also an important way for enterprises to enhance competitiveness and create value. As a tire enterprise with a high sense of social responsibility, OBOR Tire is a pioneer, practitioner, and explorer in implementing ESG concepts in the tire industry.
近年来，在全球气候变化、经济社会发展不平衡、资源紧缺等问题日益严峻的背景下，ESG不仅是企业履行社会责任的必要条件，也是企业提升竞争力、创造价值的重要途径。作为具有高度社会责任感的轮胎企业，OBOR轮胎是轮胎行业践行ESG理念的先行者、实践者、探索者。
The ENERGY SAVING series, which participates in this year's exhibition, is making its debut. The two products in this series, HIPPOGRIFF and ESCORT, shine brightly, once again achieving innovative breakthroughs in energy conservation, with two major advantages: lightweight and low rolling resistance. At the exhibition site, the OBOR exhibition hall not only attracts a large number of visitors to visit and consult at the booth, but also attracts the attention and favor of many overseas buyers, who stop to exchange ideas and negotiate cooperation.
今年参展的产品ENERGY SAVING系列是首次亮相，该系列两款产品HIPPOGRIFF和ESCORT大放异彩，再一次实现了节能方面的创新突破，具备轻量化和低滚阻两大优势。展会现场，OBOR展厅不仅吸引了众多观众前来展台参观咨询，更受到了海外众多采购商的关注和青睐，纷纷驻足交流并洽谈合作。
In the past two years, "going abroad" has become a keyword in the tire industry, and seeking global layout has become a necessary path for international first-class tire enterprises. In the process of enterprise globalization, OBOR tires actively participate in overseas competitions and professional exhibitions, actively layout overseas markets, and bring more high-quality products to cycling enthusiasts around the world.
近两年来，“出海”已成为轮胎产业的一个关键词，寻求全球布局已成为国际一流轮胎企业的必由之路。而在企业全球化的进程中，OBOR轮胎积极参与海外赛事、专业展会，积极布局海外市场，为全球的骑行爱好者带来更多高品质的产品。
