It is reported that in the first half of this year, the number of electric vehicles exported by AIMA Group steadily increased, about doubling compared to the same period last year. In markets such as the United States, Thailand, and Brazil, the export volume increased by 100% year-on-year in the first half of the year. Based on the current order situation, it is estimated that the second half of the year will continue to improve.
获悉，今年上半年，爱玛集团出口电动车数量稳步上升，相较去年同期增长一倍左右。以美国、泰国、巴西等市场，上半年出口量同比增长100%，根据目前订单情况，预估下半年将会持续向好。
From the perspective of overseas market performance, the export countries of AIMA series products are mainly concentrated in North America, Europe, Southeast Asia and other regions. Due to differences in regional economies and consumer preferences, AIMA deeply understands user preferences during globalization and chooses differentiation for existing products during globalization. For example, in the European and American markets, electric bikes and electric scooter are the main sales products, while in Southeast Asia and South Asia, most consumers prefer motorcycles. Therefore, AIMA's main products in this region are electric motorcycles and electric light motorcycles.
从海外市场表现看，爱玛系列产品出口国家主要集中在北美、欧洲、东南亚等地区。由于地区经济和消费偏好的不同，在全球化时爱玛深入了解用户偏好，针对现有产品全球化时选择差异化。比如，在欧美市场，以电助力、电滑板为主销产品，而在东南亚、南亚地区，大多数消费者更加偏爱摩托车，因此，爱玛在这一区域的主推产品则以电摩电轻摩为主。
AIMA's globalization is not price driven, but a typical user driven approach. Insight into consumers in different regions, adhere to market demand orientation, and leverage AIMA's manufacturing, research and development, and supply chain advantages to create products that meet the needs of target market users based on different product categories and performance requirements in each market.
爱玛全球化不是价格驱动，而是典型的用户驱动。洞察不同区域的消费者，坚持以市场需求为导向，根据各市场不同品类及性能要求，发挥爱玛制造、研发、供应链方面规模优势，打造符合目标市场用户需求的产品。
AIMA develops targeted products that are suitable for the local market based on the needs of users in different markets, avoiding the rigid application of domestic products. By leveraging AIMA's scale advantages in manufacturing, research and development, and supply chain, as well as certification standards from different countries, we will continue to expand our global market share.
爱玛针对不同市场的用户需求，定向开发当地市场适销的产品，避免使用国内产品生搬硬套。通过发挥爱玛制造、研发、供应链方面规模优势，以及不同国家的认证标准，继而持续扩大全球化的市场份额。
