Recently, Li Hongqiang, General Manager of the International Platform Strategy Center of Jiangsu Jinpeng Group Co., Ltd., held a video conference with local distributor Lavo in Mexico. We currently have 3 Jinpeng product distributors in Mexico, and our goal for this year is to expand to 26, "said Li Hongqiang with confidence.
近日，江苏金彭集团有限公司国际平台战略中心总经理李洪强，与远在墨西哥的当地经销商拉沃连线召开视频会议。“我们在墨西哥目前有3家金彭产品经销商，今年的目标是发展到26家。”李洪强满怀信心地说。
For many years, Jinpeng Group has planned its corporate development with a global perspective. By participating in international exhibitions, establishing overseas sales channels, and strengthening cooperation with overseas partners, we will gradually open up overseas markets. We can use 7 keywords to sort out the development path of the group's layout on the 'international track', "said Li Hongqiang.
多年来，金彭集团以全球化的视野谋划企业发展。通过参加国际展览、建立海外销售渠道、加强与海外伙伴合作等方式，逐步打开海外市场。“可以用7个关键词，来梳理集团布局‘国际赛道’的发展路径。”李洪强说。
Breach. In 2015, it officially entered the Indian market and achieved a breakthrough from scratch, but at that time it mainly sold freight tricycles with an annual revenue of only over 10 million yuan.
突破。2015年，正式进驻印度市场，实现从0到1的突破，“但那时主要销售货运三轮车，一年营收仅1000多万元人民币”。
Explore. In 2017, we began to layout our global development strategy, conducting research and reviews on international markets, policies and regulations, user preferences, customer needs, etc..
探索。2017年，开始布局全球发展战略，对国际市场、政策法规、用户喜好、客户需求等进行调研和复盘。
Found. In 2018, Jinyishun Import and Export Trading (Xuzhou) Co., Ltd. was officially registered, truly stepping onto the "international track" and making adjustments and innovations according to market demand.
创立。2018年，正式注册金易顺进出口贸易（徐州）有限公司，真正发力走上“国际轨道”，并根据市场需求作出调整和创新。
Profit. In 2019, we gradually expanded into markets such as Bangladesh, Germany, and the Czech Republic, and as the market gradually expanded, we began to achieve profitability.
盈利。2019年，逐步拓展了孟加拉国、德国、捷克等市场，随着市场渐渐扩大，开始实现盈利。
Sediment. From 2020 to 2022, facing unfavorable factors such as the epidemic and significant increases in sea freight prices, we worked together to overcome difficulties and accumulated excellent teams and online customer acquisition channels.
沉淀。2020年到2022年，面临疫情、海运价格大幅上涨等不利因素，同心协力渡过难关，沉淀了优秀的团队和线上获客渠道。
Rebirth. In 2023, based on the excellent team accumulated in the past, online customer acquisition channels, loyal customers, etc., more high-quality channels have been developed, and overseas business has grown significantly.
新生。2023年，基于以往沉淀的优秀团队、线上获客渠道、忠实客户等，开拓了更多优质渠道，海外业务大幅度增长。
Fission. In 2024, from a small and micro company to an international platform, both the internal organization and external market of Jinpeng Group's international platform are rapidly growing and expanding. Our products are exported to over a hundred countries and regions, covering the entire category industry chain of the group and entering a stage of exponential development.
裂变。2024年，从一个小微公司，发展为国际平台，金彭集团国际平台内部组织和外部市场，都在快速成长、裂变。产品远销逾百个国家和地区，覆盖集团全品类产业链，进入倍增式发展阶段。
“The development of overseas markets is far from as simple as we imagine. It requires comprehensive consideration from international trends, policies and regulations of other countries, product awareness cultivation, market size analysis, product application scenarios, and other aspects. Not a single detail can be ignored,” said Li Hongqiang. For example, for vehicles launched in the Indian market, the passability of the chassis should be considered, and the chassis should be improved. This is determined by the road conditions in India. Asphalt or cement speed bumps commonly found on Indian roads are built high and abrupt, making it easy for cars with slightly lower chassis to scratch the chassis.
“海外市场的开拓，远没有我们想象那般简单，需要从国际动向、他国政策法规、产品认知培养、市场体量分析、产品应用场景等方面进行综合考量，一点细节也不容忽视。” 李洪强说，比如投放印度市场的车辆，要考虑底盘的通过性，底盘要提高一些。这是由印度的路况决定的，印度道路上常见的沥青或水泥减速带，修得又高又突兀，底盘稍微低些的车就容易剐蹭底盘。
Through market insights, regional reviews, in-depth exploration, continuous innovation, and summarizing successful experiences, Jinpeng Group's international platform's overseas business is steadily advancing and growing.
通过市场洞察、区域复盘、深度探索、持续创新，然后总结成功经验，金彭集团国际平台的海外业务稳步向前推进，日益发展壮大。
It is reported that from the distribution of overseas orders, 60% of Jinpeng's orders come from Europe and America, and 40% of orders come from Asia and Africa. In 2023, the group's overseas sales exceeded 100 million yuan, with a steady year-on-year growth rate of 30%. From the perspective of product types in orders, the African market has a higher matching degree for passenger and freight vehicles, while the European and American markets have a greater demand for low-speed electric vehicles and freight vehicles.
据介绍，从海外订单分布来看，金彭60%的订单来自欧美，40%的订单来自亚非地区。2023年，集团海外销售额超1亿元，同比增长率稳步提升30%。从订单产品类型上看，非洲市场对于客运类、货运类车辆匹配度较高，欧美市场对于低速电动车及货运车需求量较大。
Lu Shouguang, Chairman of Jinpeng Group, stated that in the future, Jinpeng Group will further implement and deepen its foreign trade export strategy, accelerate the development of overseas markets with strong brand strength and strict quality management, continue to lead industry upgrading, and strive to build Jinpeng Group into a global leader in light green transportation, contributing Chinese intelligent manufacturing strength to the global development of new energy vehicles.
金彭集团董事长鹿守光表示，未来将进一步践行和深耕外贸出口战略，以强大的品牌实力与严格的质量管理，加快开拓海外市场，持续引领行业升级，努力将金彭集团打造成为全球轻型绿色交通工具的领导者，为新能源汽车全球化发展贡献中国智造力量。
