On the morning of February 8th, at a press conference in Shanghai, we heard a surprising news: FIFA and the global high-end electric vehicle leader brand Yadea jointly announced on the Bund of Shanghai that Yadea has been selected as the official sponsor of the 2018 FIFA Russia World Cup! Yadea will receive multiple rights, including the official title of FIFA World Cup, on-site advertising, and the right to use various official World Cup logos and materials.
2月8日上午，在上海的一场发布会上，我们听到了一个令人惊喜的消息：国际足联与全球高端电动车领导品牌雅迪在上海外滩联合宣布，雅迪入选2018年FIFA俄罗斯世界杯官方赞助商!雅迪将获得FIFA世界杯官方称谓、赛场场边广告、世界杯各类官方标识及素材使用权等多项权益。
This means that Yadea has become the world's first official Asian sponsor of the FIFA World Cup in the electric vehicle industry. Together with Chinese companies such as Wanda and vivo, which have previously become official sponsors of the World Cup, Yadea will serve as a representative of China's "going global" enterprises. Through the platform of the World Cup, Yadea will spread Chinese new concepts of openness, win-win cooperation, and technological manufacturing on a global scale.
这意味着，雅迪成为电动车行业全球第一家FIFA世界杯官方亚洲赞助商，将和之前成为世界杯官方赞助商的万达、vivo等中国企业，一道作为中国“走出去”企业的代表，通过世界杯的平台，在全球范围内传递中国开放共赢、科技制造的新理念。
After seeing this message, I posted this message on my social media: Yadea is popular in 66 countries around the world. As a representative enterprise of Chinese "going global" initiative, Yadea has become a sponsor of the 2018 World Cup. With the help of this event and its ongoing promotion of cycling culture, Yadea will become a spokesperson for China's manufacturing and technological innovation. PS: According to media reports, the cost of Yadea sponsoring the World Cup is $20 million, but the value that Yadea can bring to the World Cup, as well as the sports and health industries, will far exceed $20 million.
看到这条信息后，我发了这样一条朋友圈：雅迪畅销全球66个国家，作为中国“走出去”代表企业，成为2018年世界杯赞助商，将借助这场盛会和其持续推行的骑行文化，成为中国制造和科技创新的代言人。ps：据媒体报道雅迪赞助世界杯的费用为2000万美元，但雅迪能够给世界杯以及体育、大健康产业带来的价值，将远不止2000万美元。
Indeed, the FIFA World Cup is the most influential football tournament in the world and one of the most prestigious sports events in the world. Each edition will have over 200 countries and regions, with over 3 billion viewers watching the competition through various channels. As a leading brand in the global electric vehicle industry, Yadea has exported to 66 countries and regions around the world, including the United States and Germany, and has been leading high-end sales for 12 consecutive years. The 2018 FIFA World Cup held by Yadea in Russia is a milestone event for both the football and electric vehicle industries, regardless of the level.
的确如此，FIFA世界杯是世界上最具影响力的足球比赛，也是全球最负盛名的体育赛事之一。每届都将有200多个国家和地区、超过30亿观众通过各种渠道观看比赛。而雅迪作为全球电动车行业的领军品牌，已经出口到美国、德国等全球66个国家和地区，连续12年高端销量遥遥领先。此次雅迪牵手2018俄罗斯FIFA世界杯，不管从哪个层面来说，对足球和电动车这两个产业来说都是里程碑事件。
Yadea hand in hand with the World Cup has sparked heated discussions from all walks of life. Why can the two cooperate and what are the considerations behind it? What new achievements will Yadea have through the World Cup platform in the future? This is the topic we will explore in today's article.
雅迪牵手世界杯引发了各界热议，那缘何二者能够合作，其背后的考量是什么?未来的雅迪通过世界杯的平台，将会有哪些新的作为，这是我们今天文章所要探讨的话题。
Official Selection of Yadea for the World Cup: The Concept of Beyond Leading Meets
世界杯官方选中雅迪：领先之外的理念吻合
The influence and attention of the World Cup are beyond doubt, surpassing any sports event in the world. The selection of sponsors by World Cup operators can be extremely demanding. If anyone believes that "spending money" can sponsor the World Cup, then it is a big mistake. Throughout the sponsors of the World Cup, from Adidas, Coca Cola, Hyundai&Kia Motors to Emirates Airlines, Sony, and VISA, they are all the top companies in various fields around the world. They are recognized by universal values in terms of scale and the cultural concepts they advocate.
世界杯的影响力和关注度毋庸置疑，超过了全球任何一项体育赛事，世界杯运营商选择赞助商可谓苛刻至极，如果有人认为，“出钱”就可以赞助世界杯那就大错特错了。纵观世界杯的赞助商，从阿迪达斯、可口可乐、现代&起亚汽车再到酋长航空、索尼和VISA，无一例外都是全球各个领域的最顶级企业，他们不管从规模还是倡导的理念文化，都能得到普世价值的认可。
Similarly, for Yadea, adhering to independent research and development and craftsmanship in manufacturing, and leading high-end sales for 8 consecutive years, after building an offline and online cultural system, we vigorously promote cycling culture, allowing urban youth to return to green, healthy, and low-carbon cycling life, becoming a representative enterprise of Chinese cycling brands and a leader in cycling culture. This is in line with the concept of always striving for first place and multi-party cooperation advocated by sports events at the World Cup level.
同样对于雅迪来说，坚持自主研发和匠心独用的制造，连续8年高端销量遥遥领先之际，通过线下线上文化体系构建之后，大力推行骑行文化，让广大都市青年又重新回归绿色、健康、低碳的骑行生活，成为中国骑行品牌的代表企业兼骑行文化的引领者，与世界杯这个级别的体育赛事一贯倡导的永争第一、多方合作等理念是极为吻合的。
Yadea "Goes Out" to 66 Countries to Spread the Spirit of Chinese Creativity
雅迪“走出去”到66个国家 传递中国创造精神
In addition to Yadea, the author also noticed that several brands including Wanda, Yingli, Hisense, and Vivo have become sponsors of the World Cup in Russia. These companies are all representatives of the globalization of Chinese enterprises, and their products and services are sold on five continents, reaching hundreds of countries. As a representative of Chinese enterprises going global, Yadea has always led the Chinese electric vehicle industry towards a healthy development path. In 2017, Yadea annual sales exceeded the 4 million mark, creating a new industry high, and it has sold well in 66 countries around the world, such as the United States and Germany.
除雅迪之外，笔者也注意到包括万达、英利、海信以及vivo等几个品牌成为了俄罗斯世界杯赞助商中的一员，这些企业无一例外都是中国企业全球化的代表，他们的产品和服务行销5大洲，触及上百个国家。雅迪作为中国企业“走出去”代表，雅迪一直引领着中国电动车行业走向健康发展的道路，2017年，雅迪年销量更是率先突破400万辆大关，创造行业新高，并且已在美国、德国等全球66个国家畅销。
These outbound enterprises will become synonymous with Chinese manufacturing and technological innovation. Although Yadea cannot compare with companies such as Adidas and Wanda in terms of size, why can it represent China's cycling industry and hold hands with the World Cup. In my opinion, Yadea is a microcosm of China's creative spirit. As I mentioned earlier, the Yadea Platinum Edition has undergone 22 craftsmanship upgrades from motorcycle grade frame quality to automotive grade paint, world-class motorcycle quality shock absorbers, and has 28 exquisite craftsmanship. It can be regarded as a model of craftsmanship spirit not only in China, but also globally.
这批走出去的企业，将成为中国制造和科技创新的代名词。雅迪虽然从体量上无法和阿迪、万达等企业相比，但为什么能够代表中国骑行行业和世界杯牵手。在我看来就是雅迪就是中国创造精神缩影，以我之前提到的雅迪铂金版，从摩托级车架品质到汽车级烤漆、世界级摩托车品质减震等方面进行了22项匠心升级，拥有28项精湛工艺。在不仅仅是在中国，在全球范围内都可谓工匠精神的典范。
To become a representative of Made in China and even Created in China and stand out in the World Cup is not just empty talk. It is not enough to rely solely on advanced concepts and slogans. Yadea intelligent manufacturing combines "soft" and "hard", truly playing the value of leading the industry. In addition to hardware upgrades, Yadea has also launched many "black technologies", such as allowing users to control electric vehicles at any time through their phones, keyless start, one click detection and navigation, anti-theft control, and emergency charging for mobile terminals such as phones at any time. I believe that these intelligent black technologies are even unique to high-end models such as BMW and Mercedes Benz in the automotive industry. In the eyes of industry insiders, Yadea intelligent electric vehicles are continuously upgrading their services and functions, gradually breaking out of the electric vehicle industry, and are expected to provide consumers with more comprehensive services in the future.
要成为中国制造乃至中国创造的代表，去世界杯“显眼”，不是一句空话，光靠理念先进和喊口号是不行的。雅迪的智能制造“软”和“硬”结合，真正发挥了引领行业的价值。除了硬件层次升级以外，雅迪还推出了诸多的“黑科技”，比如可以让用户通过手机随时掌控电动车、无钥匙启动、一键检测和导航、防盗控制、随时可以为手机等移动终端应急充电等功能。我认为这些智能黑科技甚至在汽车领域都是宝马、奔驰的高端车型才有的，在业内人士看来，雅迪的智能电动车持续进行服务和功能的升级，正在逐步跳出电动车圈层，未来将有望为消费者提供更多维的服务。
This time, we can boldly predict that through the collaborative sponsorship of the World Cup, Yadea is expected to gain recognition from more global partners, and thus seek greater product improvement and market expansion space. In fact, in response to this cooperation, Yadea will also make larger market investments, collaborate with mainstream core media at home and abroad, and carry out a variety of World Cup activities, launching limited edition high-end electric vehicles for FIFA World Cup, official FIFA World Cup figurines, FIFA World Cup limited edition souvenirs, etc., to bring consumers and fans an accessible World Cup experience.
这一次我们可以大胆预测，通过世界杯的合作赞助，雅迪有望获取全球更多合作伙伴的认可，进而谋求更大的产品提升和市场拓展空间。事实上的确如此，针对此次合作，雅迪也将进行更大规模的市场投入，联合国内外主流核心媒体，展开丰富多彩的世界杯活动，推出FIFA世界杯限量款高端电动车、FIFA世界杯官方公仔、FIFA世界杯限量版纪念品等，为消费者和球迷带来触手可及的世界杯体验。
The improvement of cycling culture and the closed-loop development of the sports industry are becoming a new global fashion trend
骑行文化完善体育产业闭环 正在成为全球新时尚
Besides leading in sales and market share, the riding culture advocated by Yadea electric vehicles is the reason why they are truly respected by the industry. Last year, Yadea continuously promoted its cycling culture of "returning to the fun of cycling" through the "717 Cycling Festival" in more than 100 cities including Nanjing, Linyi, Beihai, Dengzhou, Zhengzhou, Zoucheng, and Ganzhou, which has attracted widespread attention and attention from the industry.
雅迪电动车除了销量和市场份额遥遥领先之外，其倡导的骑行文化才是真正备受行业尊敬的原因所在。去年雅迪在南京、临沂、北海、邓州、郑州、邹城、赣州等100多座城市不断通过“717骑行节”推行其“回归骑行乐趣”的骑行文化，引发也业界广泛的关注和“刷屏”。
However, in the author's opinion, just as the spirit of sports and football knows no borders, cycling culture should not be limited to China, but should be promoted globally. In recent years, political figures from countries such as Japan and the United Kingdom have also promoted green cycling related activities through practical actions, indicating that a green, low-carbon, and healthy lifestyle is a common global demand. It is obvious that Yadea, which has already sold electric vehicles to 66 countries including the United States, is most suitable to represent Chinese cycling companies and promote cycling culture on a global scale.
然而，在笔者看来，正如体育精神和足球精神没有国界一样，骑行文化不应该局限在中国本土，更应该向全球推行，过去几年日本、英国等国家政要也多次通过实际行动推广绿色骑行相关活动，这说明绿色、低碳、健康的生活方式是全球的共同需求。很显然，已经把电动车销售到美国等66个国家的雅迪，最适合代表中国骑行企业，在全球范围内推行骑行文化。
The World Cup has over 3 billion spectators and has a large following in almost every country worldwide. While gaining global sales and influence through the World Cup platform, Yadea is also expected to promote its low-carbon, environmentally friendly green lifestyle and cycling culture to the world.
世界杯拥有超过30亿的观众，几乎在全球范围内每个国家都有大量的拥趸，雅迪在通过世界杯的平台获取全球范围销量、影响力的同时，也有望将其倡导的低碳、环保的绿色生活方式和骑行文化推广到全球。
Through the press conference that day, we have already smelled a hint of signal. At the conference, the author noticed that Yadea has officially released the latest version of its brand logo to the public. While maintaining the original text design, the tilted three-dimensional pattern has been straightened and flattened, showing a more technological and international style. In the future, Yadea will showcase a new brand, product, and storefront image based on a brand new logo, achieving a comprehensive improvement and internationalization of Yadea brand image. Is this a signal for Yadea cycling culture to be promoted globally? I think we can look forward to it.
通过当天的发布会，我们已经嗅到了一丝信号，在当天的发布会上，笔者注意到，雅迪还正式对外公布了最新版本品牌LOGO，在保持原有文字设计的情况下，将原有的倾斜立体图案摆正且扁平化，更显科技范、国际范。未来雅迪将以全新品牌LOGO为基础，展示全新的品牌、产品，及店面的形象，实现雅迪品牌形象的全面提升和国际化。这是不是雅迪骑行文化推广到全球的信号呢?我想，我们大可期待一把。
2月8日上午，在上海的一场发布会上，我们听到了一个令人惊喜的消息：国际足联与全球高端电动车领导品牌雅迪在上海外滩联合宣布，雅迪入选2018年FIFA俄罗斯世界杯官方赞助商!雅迪将获得FIFA世界杯官方称谓、赛场场边广告、世界杯各类官方标识及素材使用权等多项权益。
This means that Yadea has become the world's first official Asian sponsor of the FIFA World Cup in the electric vehicle industry. Together with Chinese companies such as Wanda and vivo, which have previously become official sponsors of the World Cup, Yadea will serve as a representative of China's "going global" enterprises. Through the platform of the World Cup, Yadea will spread Chinese new concepts of openness, win-win cooperation, and technological manufacturing on a global scale.
这意味着，雅迪成为电动车行业全球第一家FIFA世界杯官方亚洲赞助商，将和之前成为世界杯官方赞助商的万达、vivo等中国企业，一道作为中国“走出去”企业的代表，通过世界杯的平台，在全球范围内传递中国开放共赢、科技制造的新理念。
After seeing this message, I posted this message on my social media: Yadea is popular in 66 countries around the world. As a representative enterprise of Chinese "going global" initiative, Yadea has become a sponsor of the 2018 World Cup. With the help of this event and its ongoing promotion of cycling culture, Yadea will become a spokesperson for China's manufacturing and technological innovation. PS: According to media reports, the cost of Yadea sponsoring the World Cup is $20 million, but the value that Yadea can bring to the World Cup, as well as the sports and health industries, will far exceed $20 million.
看到这条信息后，我发了这样一条朋友圈：雅迪畅销全球66个国家，作为中国“走出去”代表企业，成为2018年世界杯赞助商，将借助这场盛会和其持续推行的骑行文化，成为中国制造和科技创新的代言人。ps：据媒体报道雅迪赞助世界杯的费用为2000万美元，但雅迪能够给世界杯以及体育、大健康产业带来的价值，将远不止2000万美元。
Indeed, the FIFA World Cup is the most influential football tournament in the world and one of the most prestigious sports events in the world. Each edition will have over 200 countries and regions, with over 3 billion viewers watching the competition through various channels. As a leading brand in the global electric vehicle industry, Yadea has exported to 66 countries and regions around the world, including the United States and Germany, and has been leading high-end sales for 12 consecutive years. The 2018 FIFA World Cup held by Yadea in Russia is a milestone event for both the football and electric vehicle industries, regardless of the level.
的确如此，FIFA世界杯是世界上最具影响力的足球比赛，也是全球最负盛名的体育赛事之一。每届都将有200多个国家和地区、超过30亿观众通过各种渠道观看比赛。而雅迪作为全球电动车行业的领军品牌，已经出口到美国、德国等全球66个国家和地区，连续12年高端销量遥遥领先。此次雅迪牵手2018俄罗斯FIFA世界杯，不管从哪个层面来说，对足球和电动车这两个产业来说都是里程碑事件。
Yadea hand in hand with the World Cup has sparked heated discussions from all walks of life. Why can the two cooperate and what are the considerations behind it? What new achievements will Yadea have through the World Cup platform in the future? This is the topic we will explore in today's article.
雅迪牵手世界杯引发了各界热议，那缘何二者能够合作，其背后的考量是什么?未来的雅迪通过世界杯的平台，将会有哪些新的作为，这是我们今天文章所要探讨的话题。
Official Selection of Yadea for the World Cup: The Concept of Beyond Leading Meets
世界杯官方选中雅迪：领先之外的理念吻合
The influence and attention of the World Cup are beyond doubt, surpassing any sports event in the world. The selection of sponsors by World Cup operators can be extremely demanding. If anyone believes that "spending money" can sponsor the World Cup, then it is a big mistake. Throughout the sponsors of the World Cup, from Adidas, Coca Cola, Hyundai&Kia Motors to Emirates Airlines, Sony, and VISA, they are all the top companies in various fields around the world. They are recognized by universal values in terms of scale and the cultural concepts they advocate.
世界杯的影响力和关注度毋庸置疑，超过了全球任何一项体育赛事，世界杯运营商选择赞助商可谓苛刻至极，如果有人认为，“出钱”就可以赞助世界杯那就大错特错了。纵观世界杯的赞助商，从阿迪达斯、可口可乐、现代&起亚汽车再到酋长航空、索尼和VISA，无一例外都是全球各个领域的最顶级企业，他们不管从规模还是倡导的理念文化，都能得到普世价值的认可。
Similarly, for Yadea, adhering to independent research and development and craftsmanship in manufacturing, and leading high-end sales for 8 consecutive years, after building an offline and online cultural system, we vigorously promote cycling culture, allowing urban youth to return to green, healthy, and low-carbon cycling life, becoming a representative enterprise of Chinese cycling brands and a leader in cycling culture. This is in line with the concept of always striving for first place and multi-party cooperation advocated by sports events at the World Cup level.
同样对于雅迪来说，坚持自主研发和匠心独用的制造，连续8年高端销量遥遥领先之际，通过线下线上文化体系构建之后，大力推行骑行文化，让广大都市青年又重新回归绿色、健康、低碳的骑行生活，成为中国骑行品牌的代表企业兼骑行文化的引领者，与世界杯这个级别的体育赛事一贯倡导的永争第一、多方合作等理念是极为吻合的。
Yadea "Goes Out" to 66 Countries to Spread the Spirit of Chinese Creativity
雅迪“走出去”到66个国家 传递中国创造精神
In addition to Yadea, the author also noticed that several brands including Wanda, Yingli, Hisense, and Vivo have become sponsors of the World Cup in Russia. These companies are all representatives of the globalization of Chinese enterprises, and their products and services are sold on five continents, reaching hundreds of countries. As a representative of Chinese enterprises going global, Yadea has always led the Chinese electric vehicle industry towards a healthy development path. In 2017, Yadea annual sales exceeded the 4 million mark, creating a new industry high, and it has sold well in 66 countries around the world, such as the United States and Germany.
除雅迪之外，笔者也注意到包括万达、英利、海信以及vivo等几个品牌成为了俄罗斯世界杯赞助商中的一员，这些企业无一例外都是中国企业全球化的代表，他们的产品和服务行销5大洲，触及上百个国家。雅迪作为中国企业“走出去”代表，雅迪一直引领着中国电动车行业走向健康发展的道路，2017年，雅迪年销量更是率先突破400万辆大关，创造行业新高，并且已在美国、德国等全球66个国家畅销。
These outbound enterprises will become synonymous with Chinese manufacturing and technological innovation. Although Yadea cannot compare with companies such as Adidas and Wanda in terms of size, why can it represent China's cycling industry and hold hands with the World Cup. In my opinion, Yadea is a microcosm of China's creative spirit. As I mentioned earlier, the Yadea Platinum Edition has undergone 22 craftsmanship upgrades from motorcycle grade frame quality to automotive grade paint, world-class motorcycle quality shock absorbers, and has 28 exquisite craftsmanship. It can be regarded as a model of craftsmanship spirit not only in China, but also globally.
这批走出去的企业，将成为中国制造和科技创新的代名词。雅迪虽然从体量上无法和阿迪、万达等企业相比，但为什么能够代表中国骑行行业和世界杯牵手。在我看来就是雅迪就是中国创造精神缩影，以我之前提到的雅迪铂金版，从摩托级车架品质到汽车级烤漆、世界级摩托车品质减震等方面进行了22项匠心升级，拥有28项精湛工艺。在不仅仅是在中国，在全球范围内都可谓工匠精神的典范。
To become a representative of Made in China and even Created in China and stand out in the World Cup is not just empty talk. It is not enough to rely solely on advanced concepts and slogans. Yadea intelligent manufacturing combines "soft" and "hard", truly playing the value of leading the industry. In addition to hardware upgrades, Yadea has also launched many "black technologies", such as allowing users to control electric vehicles at any time through their phones, keyless start, one click detection and navigation, anti-theft control, and emergency charging for mobile terminals such as phones at any time. I believe that these intelligent black technologies are even unique to high-end models such as BMW and Mercedes Benz in the automotive industry. In the eyes of industry insiders, Yadea intelligent electric vehicles are continuously upgrading their services and functions, gradually breaking out of the electric vehicle industry, and are expected to provide consumers with more comprehensive services in the future.
要成为中国制造乃至中国创造的代表，去世界杯“显眼”，不是一句空话，光靠理念先进和喊口号是不行的。雅迪的智能制造“软”和“硬”结合，真正发挥了引领行业的价值。除了硬件层次升级以外，雅迪还推出了诸多的“黑科技”，比如可以让用户通过手机随时掌控电动车、无钥匙启动、一键检测和导航、防盗控制、随时可以为手机等移动终端应急充电等功能。我认为这些智能黑科技甚至在汽车领域都是宝马、奔驰的高端车型才有的，在业内人士看来，雅迪的智能电动车持续进行服务和功能的升级，正在逐步跳出电动车圈层，未来将有望为消费者提供更多维的服务。
This time, we can boldly predict that through the collaborative sponsorship of the World Cup, Yadea is expected to gain recognition from more global partners, and thus seek greater product improvement and market expansion space. In fact, in response to this cooperation, Yadea will also make larger market investments, collaborate with mainstream core media at home and abroad, and carry out a variety of World Cup activities, launching limited edition high-end electric vehicles for FIFA World Cup, official FIFA World Cup figurines, FIFA World Cup limited edition souvenirs, etc., to bring consumers and fans an accessible World Cup experience.
这一次我们可以大胆预测，通过世界杯的合作赞助，雅迪有望获取全球更多合作伙伴的认可，进而谋求更大的产品提升和市场拓展空间。事实上的确如此，针对此次合作，雅迪也将进行更大规模的市场投入，联合国内外主流核心媒体，展开丰富多彩的世界杯活动，推出FIFA世界杯限量款高端电动车、FIFA世界杯官方公仔、FIFA世界杯限量版纪念品等，为消费者和球迷带来触手可及的世界杯体验。
The improvement of cycling culture and the closed-loop development of the sports industry are becoming a new global fashion trend
骑行文化完善体育产业闭环 正在成为全球新时尚
Besides leading in sales and market share, the riding culture advocated by Yadea electric vehicles is the reason why they are truly respected by the industry. Last year, Yadea continuously promoted its cycling culture of "returning to the fun of cycling" through the "717 Cycling Festival" in more than 100 cities including Nanjing, Linyi, Beihai, Dengzhou, Zhengzhou, Zoucheng, and Ganzhou, which has attracted widespread attention and attention from the industry.
雅迪电动车除了销量和市场份额遥遥领先之外，其倡导的骑行文化才是真正备受行业尊敬的原因所在。去年雅迪在南京、临沂、北海、邓州、郑州、邹城、赣州等100多座城市不断通过“717骑行节”推行其“回归骑行乐趣”的骑行文化，引发也业界广泛的关注和“刷屏”。
However, in the author's opinion, just as the spirit of sports and football knows no borders, cycling culture should not be limited to China, but should be promoted globally. In recent years, political figures from countries such as Japan and the United Kingdom have also promoted green cycling related activities through practical actions, indicating that a green, low-carbon, and healthy lifestyle is a common global demand. It is obvious that Yadea, which has already sold electric vehicles to 66 countries including the United States, is most suitable to represent Chinese cycling companies and promote cycling culture on a global scale.
然而，在笔者看来，正如体育精神和足球精神没有国界一样，骑行文化不应该局限在中国本土，更应该向全球推行，过去几年日本、英国等国家政要也多次通过实际行动推广绿色骑行相关活动，这说明绿色、低碳、健康的生活方式是全球的共同需求。很显然，已经把电动车销售到美国等66个国家的雅迪，最适合代表中国骑行企业，在全球范围内推行骑行文化。
The World Cup has over 3 billion spectators and has a large following in almost every country worldwide. While gaining global sales and influence through the World Cup platform, Yadea is also expected to promote its low-carbon, environmentally friendly green lifestyle and cycling culture to the world.
世界杯拥有超过30亿的观众，几乎在全球范围内每个国家都有大量的拥趸，雅迪在通过世界杯的平台获取全球范围销量、影响力的同时，也有望将其倡导的低碳、环保的绿色生活方式和骑行文化推广到全球。
Through the press conference that day, we have already smelled a hint of signal. At the conference, the author noticed that Yadea has officially released the latest version of its brand logo to the public. While maintaining the original text design, the tilted three-dimensional pattern has been straightened and flattened, showing a more technological and international style. In the future, Yadea will showcase a new brand, product, and storefront image based on a brand new logo, achieving a comprehensive improvement and internationalization of Yadea brand image. Is this a signal for Yadea cycling culture to be promoted globally? I think we can look forward to it.
通过当天的发布会，我们已经嗅到了一丝信号，在当天的发布会上，笔者注意到，雅迪还正式对外公布了最新版本品牌LOGO，在保持原有文字设计的情况下，将原有的倾斜立体图案摆正且扁平化，更显科技范、国际范。未来雅迪将以全新品牌LOGO为基础，展示全新的品牌、产品，及店面的形象，实现雅迪品牌形象的全面提升和国际化。这是不是雅迪骑行文化推广到全球的信号呢?我想，我们大可期待一把。
