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TAILG Landing in Kuala Lumpur CBD, Accelerating Southeast Asian Layout

TAILG Landing in Kuala Lumpur CBD, Accelerating Southeast Asian Layout

Source: GlobalEV

Editor: GlobalEV

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2024-05-14 13:40:00

Brand going global.
品牌出海,迈向全球。


Recently,Following the Canton Fair, Shanghai Exhibition, and the Indonesia Exhibition, which was personally praised by Indonesia president,TAILG takes another important step on the road to global branding overseas。
近日,继客商云集的广交会、上海展,及被印尼亲自莅临点赞的印尼展之后,台铃集团在全球品牌出海的道路上再下重要一城。

In May 11,TAILG and NIHSIN hold the new electric vehicles launch and delivery ceremoney,launch of new electric vehicle EBIXON  KRUZ,take important steps in Southeast Asia.
5月11日,台铃集团与马来西亚日新集团(NIHSIN)在吉隆坡隆重举行新车发布会与交付仪式,推出了新款电动摩托车EBIXON KRUZ,迈出东南亚市场发展的重要步伐。


Localized New Products Showcased in CBD
本土化新品惊现CBD


At present,driven by environmental awareness technological progress and government supportpolicies,Malaysia’s two-wheeler electric vehicle market is on a rapid rise.An authoritative organization predicts that Malaysia's electric two-wheeler vehicle market sizewill maintain a steady growth rate of 15.4% between 2025 and 2030.Currently, the Malaysian government is also continuing to promote the ebike market through measures such as subsidized tax rebates for ebike buyers.
目前,在环保意识、技术进步和政府扶持政策的推动下,马来西亚电动两轮车市场正处于高速上升通道。有权威机构预测,2025年至2030年期间,马来西亚电动两轮车市场规模将保持15.4%增率稳步增长。目前,马来西亚政府也在不断通过对电动车购买者的补贴退税等措施,推动电动车市场发展。

As the world's pioneer of long-range electric vehicles,TAILG have been specializing in long range electric bikes for 18 years and is committed to promoting green electric mobility solutions worldwide.From 2023,TAILG has accelerated its brand overseas and vigorously explored the global market, and has achieved milestones in Malaysia.
作为全球长续航电动车开创者,台铃已专注长续航电动车18年,并致力于在全球范围内推广绿色电动出行解决方案。2023年起,台铃加速品牌出海,大力开拓全球市场,并在马来西亚取得了阶段性成果。


In May 11,TAILG and NIHSIN hold the new electric motorcycle launch and delivery ceremoney.Combined with the needs of local consumers, TAILG's new electric motorcycle EBIXON KRUZ, which is extremely localized, made a stunning debut in Kuala Lumpur's most central and high-end CBD.
近日,台铃集团与日新集团联合举办新车发布会与交付仪式。结合当地消费者需求,台铃极具有本土化特色的新款电动摩托车EBIXON KRUZ在吉隆坡最核心的高端CBD惊艳亮相。


 Ying-sheng  Chen, Vice President and President of Overseas Business Division of TAILG group, attended and delivered an important speech.Mr. Chen said that TAILG and NIHSIN Group have established a strategic partnership based on mutual understanding, trust, and common enthusiasm for product development, design and innovation. TAILG Group also has localized product design and market direction insights,fully understand.
台铃集团副总裁兼海外事业部总裁陈迎升出席并发表重要致辞。陈总表示,台铃与日新集团在相互理解、信任,以及对产品开发、设计和创新的共同热情上构建起战略合作伙伴关系,台铃集团对产品的本地化设计、市场方向洞察等也有全面的了解。


It is reported that TAILG Group and NIHSIN Group began in-depth strategic cooperation in 2022,and launched and successfully developed EBIXON TORQ and EBIXON BOLD for commercial and personal use in November of that year. The above products have been widely praised in the Malaysian market.
据悉,台铃集团与日新集团从2022年开始深度战略合作,并于当年11月推出成功开发了分别用于商业和个人用途的EBIXON TORQ 和EBIXON BOLD,上述产品均在马来西亚市场广受好评。

The localized product released this time - EBIXON KRUZ, has beautiful body lines, fashionable and dynamic,and is a relaxed cruiser suitable for both men and women.Its quiet and comfortable riding experience gives people a brand new feeling.
而本次发布的本土化产品——EBIXON KRUZ,车身线条优美、时尚动感,是男女皆宜的轻松巡航车,其安静舒适的骑行体验给人以全新的感受。


Meanwhile, the EBIXON KRUZ is powered by two interchangeable lithium batteries, each with a capacity of 72V25AH and a peak power of 3,000W, with a top speed of 70 km/h and a maximum range of 120 kilometers.
同时,KRUZ由两块可互换的锂电池提供动力,每块电池容量为72V25AH,峰值功率为3000W,最高时速可达70 km/h,最长续航为120公里。


Strong layout in Southeast Asia
强势布局东南亚


In 2023, TAILG Group has formulated a strategic plan for brand going overseas, and made a series of systematic deployment of product, research, production and sales to fully accelerate the brand going overseas.From exporting products to exporting brands overseas, Southeast Asia will become one of the most important target markets in the Group's globalization strategy.
2023年,台铃集团制定了品牌出海的战略规划,做出一系列品、研、产、销体系化部署,全面加速品牌出海。从产品出海到品牌出海,东南亚地区将成为集团全球化战略中至关重要的目标市场之一。


As the world's pioneer of long range electric vehicles, TAILG now owns more than 1,000 patents including core energy saving technologies for electric vehicles, and has established industry leading facilities such as Chinese national CNAS laboratory and the Global Low Carbon Travel Research Institute,technology research and development center.
作为全球长续航电动车开创者,台铃现已拥有含电动车节能省电核心科技在内的1000多项各类专利,建有中国国家级CNAS实验室、全球低碳出行研究院等行业一流的技术研发中心。

Recently, TAILG has also made frequent layouts in the Southeast Asian market recently. From setting up factories in Indonesia and Vietnam, to participating in the first Indonesia International Motor Show and being praised by the President of Indonesia. From releasing a three-year strategic plan based on Indonesia, to rapidly building a channel store program led by benchmark markets and radiating globally in 2024, TAILG is going oversea at full speed with its brand.
近日,台铃在东南亚市场近日也频频布局。从设立印尼、越南工厂,到参加首届印尼国际车展获印尼总统莅临点赞,从扎根印尼发布三年战略规划,再到将在2024年快速打造以标杆市场为主导、辐射全球的渠道门店计划,台铃正在全速品牌出海。



In Malaysia, TAILG will continue to build the local market through product strength, brand strength, and channel strength, and radiate to surrounding Southeast Asian regions to drive high-quality development of the electric two-wheeled vehicle industry and jointly promote global green travel.
而在马来西亚,台铃也将持续不断通过产品力、品牌力、渠道力构建本地市场,并辐射到周边东南亚地区,带动电动两轮车产业高质量发展,共同推进全球绿色出行。

At the press conference, President  Ying-sheng Chen said:“We believe that with NIHSIN Group’s comprehensive marketing channels, professional team and leadership, TAILG products will be widely recognized by the Malaysian market and continue to ELECTRIFY IN GYOUR RIDE in the green economy.
发布会现场,陈迎升总裁表示:“我们相信,凭借日新集团完善的营销渠道、专业的团队和领导力,台铃产品一定会得到马来西亚市场的广泛认可,在绿色经济中继续ELECTRIFY IN GYOUR RIDE。”


At the same time, as an electric mobility partner of the United Nations and a strategic partner of the “Belt and Road Initiative”, TAILG is also continuing to cooperate with the United Nations Environment Program to actively promote global low-carbon travel concepts and new energy travel solutions.
同时,作为联合国电动出行合作伙伴和“一带一路”战略伙伴,台铃也在持续与联合国环境署合作,积极推广全球低碳出行理念和新能源出行解决方案。


In the future,TAILG Group will also give full play to its advantage sin technological innovation, build a global R&D and intelligent manufacturing base, continue to deepen localized operations, and lead the Southeast Asian electric two-wheeled vehicle industry to break through. In order to continue to meet the needs of people around the world for a better travel life, TAILG Group will move towards Rapid progress has been made towards realizing the great goal of "creating another TAILG bell overseas".
未来,台铃集团也将发挥科技创新优势,构建全球研发智造基地,持续深耕本土化运营,引领东南亚电动两轮车行业率先破局,为持续不断满足全球人们对美好出行生活的需求,朝着实现“海外再造一个台铃”的伟大目标快速迈进。